Client: Starburst & Camp Quality
Brief: Develop coloured goo that we could then inject into water bombs for Starburst/ Camp Quality TVC
- Still from Starburst’s Camp Quality TVC
As premier commercial artists and industrial designers, BKI applies a professional eye to every single aspect of our projects. For Camp Quality’s Starburst-sponsored commercial, we turned that eye to the art of filling water bombs – or, more precisely, 5,000 water bombs with coloured goo.
In support of Camp Quality (the children’s family cancer charity), Starburst “donated their colour” transforming their packaging (featuring Camp Quality) to simple black and white plus a $100,000 check to help fund Camp Quality’s new high school performance program, the Teenage Alchemist.
- Starburst’s Camp Quality packaging
Click here to see dozens of Camp Quality teens utterly destroy a pristine, white set with our goo-filled bombs in a matter of minutes. (Thankfully, we didn’t have to clean up in between takes!)
