Category: In-Store Point of Sale

04
May

Shining a light on Pyrex

 

Pyrex is the original heat-resistant glass ovenware introduced in the early 1900s, and the trusted name for generations of homemakers. It’s still an innovator in the cookware scene, 100 years on.   In May, World Kitchen engaged Big Kahuna Imagineering to realise Pyrex’s 100-year anniversary display in the windows of David Jones’ Sydney and Melbourne stores.
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07
Nov

Imagineering Our Clients’ Imaginations — A Peek into the Big Kahuna Imagineering Workshop

video-model-making

www.bki.com.au – Big Kahuna Imagineering makes cool shi… stuff. Models, Scale Replicas, Custom Builds, Props, Special Effects, TVCs, Character Suits, Creatures, Animatronics, Puppets, Experiential Marketing Tools… you imagine it, Big Kahuna imagineers it. Here’s a quick look at a few past projects that have come to fruition in our Sydney workshop and gone on to marketing stardom.
A few you may recognise like the Sensodyne Chill Test and Bankwest “Happy Banking” Characters but some you may have to stretch your memory to recall others like the pirate ships featured in a Mirinda TVC, interactive Toyota display and man-sized robot suit for Korean music video “Egg”.
Enjoy!
09
Apr

GIDEON’s Golden Shoe

The BKI-built shoe debuted at GIDEON’s launch event in March 2011

Client: GIDEON Shoes

Brief: Create a fantastic, large-scale replica a sneaker from the Australian shoe label GIDEON

Our GIDEON Shoe was a HUGE (huge being the operative word) success! Seeing our handiwork fascinate the crowd at the Australian shoe label’s launch event in March was immensely satisfying after a pedal-to-the-metal week of fabrication.

The Inspiration

From confirmation to installation, the Big Kahuna team had 7 days to custom fabricate a 3.2 metre, golden high top.  Step 1: We had a decision to make — take the familiar and slightly easier option of sculpting the gigantic shoe from polystyrene like we did with the oversized Gel Kayano runner for ASICS a few years ago; or, take the road-less-traveled (and much more demanding) by handcrafting this stunning sneaker so that it as close to the real deal as possible. Being Big Kahuna (over-achievers and, one might say, gluttons for punishment), we went for Option 2.

Now, creating a large scale replica in 7 days is a feat in itself. But create a large scale replica using the actual shoemaker’s patterns with materials as close to the originals as possible, plus account for coordinating various suppliers, work schedules and the unavoidable switches to Plan B, C & sometimes D in 7 days time, is a bloody marathon (the rainy days didn’t help either!) But, to see the shiny, happy face

Half way there!

of Sneaky Sound System’s Daimon Downey as he told everyone, “The Shoe is here! The Shoe is here!” while the BKI team wrangled the goliath through the door, made the blood, sweat and tears all worthwhile.

Daimon was the one who told GIDEON that BKI was the one to make this shoe. As Matt Noffs of GIDEON and the Noffs Foundation (GIDEON is a social enterprise of the Noffs Foundation) explained, “Daimon Downey, who came up with the idea for the shoe in a dream he had, said ‘if Big Kahuna can’t make this baby, no one can.’ Then he disappeared in a puff of pink smoke. It was weird.”

In the end, the Big Kahuna team delivered a beautifully crafted, one-of-a-kind work of art that is more than just an aesthetic copy, but a tactile replica that GIDEON customers can touch, feel and interact with. We hope many customers sit on the toe of our Shoe to try on GIDEON fantastic designs for years to come.

To see more pictures of the making of the GIDEON Shoe, click here.

24
Mar

615 POS Units for HP

Client: Hewlett-Packard

Agency: Convert

Brief: 615 point of sale units to showcase HP’s latest breakthrough in technology, HP ePrint

Just a few of the 615 POS units we custom designed & built for HP

BKI sketches for HP ePrint POS units

One of Big Kahuna’s newest relationships in the brand identity realm is our collaboration with specialist retail-advertising agency, Convert. Late last year, the Big Kahuna team was keeping busy designing and building 615 point of sale displays for the world’s largest IT company, Hewlett-Packard.

Launching the latest development in the web-print revolution, Hewlett-Packard has developed a range of printers they’re calling HP ePrint that allows users to print from anywhere, anytime with any Internet-connected device. No cables, drivers or close proximity required.

To champion this fantastic breakthrough in technology, Convert asked BKI to custom-design and build the interactive display cabinets for its client, HP. The concept evolved through a number of phases as we sought the best balance of style, function and cost, but the final product is a stunning success. Engaging and eye-catching, keep a look out in your local HP retailers for our chic POS units because all 615 of them are popping up throughout Australia and New Zealand!

Big Kahuna’s final product for HP