17
Jul

The Big Cow ? Devondale’s Matilda pops up in Sydney

Devondale’s Matilda the Cow installation at Customs House Sydney with Maverick Marketing & Communications – Making Matlida was a labour of love! She’s a beauty! Using 325 milk crates from Devondale co-op farmers, we specially painted blue and white in the Devondale colours, Matilda was constructed in the wee (and very cold) hours of the morning to proudly stand and greet commuters the next day on their way to work!  Devondale’s pop up milk mar handed out fresh milk for passers by to sample and enjoy.

Here are the pics of how the bump in went down on the night of install – it was very cold!!  (Coldest night on record in aaaages)

This is how she started, traveled and ended…..

spraying

crates

plinth

grass stands

drilling

crates arriving

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Matilda Thumbnail

Here is Devondale’s spokesperson, Dr Chris Brown,  showing his support for our wonderful Aussie co-op farmers by hanging out with Matilda in Sydney.  Check out more pics in the Our Work section…

Matilds the cow
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