It’s a winner! Huetown collaboration wins OMA accolade

We were mighty chuffed recently to hear our Huetown piece for Iris, Philips and Adshel won a ‘special build’ award for Outdoor Media Association (OMA) – which means it’ll also feature in their slick biennial book, OPEN.

Each quarter, OMA’s Creative Collection competition acknowledges innovative out-of-home advertisements in four categories View here. This award was for the winter quarter of 2015.

And, we have to say, the winning piece was rather spesh. A collaboration between Iris Sydney and Adshel, with Big Kahuna as fabricators, this piece featured 24 Philips Hue globes  connected by Wi-fi to an interactive panel display. Passers-by could use the display to select from six different soundtracks that then changed the tones of light emitted. Needless to say, Huetown completely transformed the bus shelter where we installed the lighting system, near the busy intersection of Enmore Road and King Street in Newtown.

Held at the tail end of Vivid Sydney, the installation was also a timely one. It stopped hundreds of people in their tracks to admire, play with the controls and post pictures on social media, even as the mercury plummeted to 5 degrees.

“I want one in my home,” gushed one fan; countless others posted pics of the installation with their favourite night-light shots and the hashtag #huetown on Facebook and Instagram.

When our work generates this much buzz, we know that all that level of detail and finessing was worth every bit of the effort and resources involved.

See Promo Video

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