Holden VOLT Interactive game

Art & Installations / Set Pieces / SPFX / Mechanical Interactives
CLIENT

Holden Volt

AGENCY

Urban Communications

BRIEF

The brief was to imagineer the concept that URBAN sold to Holden — an interactive Volt game with the new car’s logo. To trigger the “buzz” about Australia’s first long-range electric car, URBAN pitched a dual-purpose build that would entice passers-by to engage with the brand through an interactive version of “Buzz” by day and serve as a glowing advertisement by night.

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