Volt-A2003-copy
BKI-Holden-Volt-7-copy
BKI-Holden-Volt-8-copy
Urban2
urban-holden-volt-copy
CLIENT

Holden Volt

AGENCY

Urban Communications

BRIEF

The brief was to imagineer the concept that URBAN sold to Holden — an interactive Volt game with the new car’s logo. To trigger the “buzz” about Australia’s first long-range electric car, URBAN pitched a dual-purpose build that would entice passers-by to engage with the brand through an interactive version of “Buzz” by day and serve as a glowing advertisement by night.

READ MORE
MAKING OF