Matilda the Cow for Devondale

Art & Installations / Brand Assets / Large Scale Props and Models
CLIENT

Devondale

AGENCY

Maverick Marketing & Communications

BRIEF

Devondale are launching a new fresh milk range and were looking for an exciting way to introduce consumers to this product.  Big Kahuna’s brief was to create something ‘Big and Fun’ that is visual and iconic and would bring to life the Devondale fresh milk story – A huge Matilda the cow!  Built using 325 milk crates and coming in at 5.2m in height, Matilda did just that – provided commuters with a BIG morning spectacle as well as a taste of Devondale’s all new flavoured milks by way of a sampling station set up underneath.

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