Monteith’s Pop-Up Beer Sampling Vehicle

Brand Assets / Mechanical Interactives
CLIENT

Monteith’s Brewery

AGENCY

Hive Choice/The Idea Shed

BRIEF
  • Create an experiential vehicle that can drive 5,000kms, park easily, carry a keg, cylinder and
    cooler to serve the perfect beer from!!
  • Needs to carry two people in front seat and storage elsewhere in vehicle for bags
    and boxes…
  • Needs to look cool and do something!!
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