NRMA Crashed Car Showroom

Mechanical Interactives / Art & Installations
CLIENT

NRMA

AGENCY

Whybin/TBWA

CREATIVE PRODUCTION HOUSE

Alfred

BRIEF

Big Kahuna were challenged with 3 tasks:
1)  Provide hardware to emote physical responses in a car crash simulator (using Oculus Rift technology)
2)  Perform full depth dissection of a new car diagonally at two locations so as to allow close inspection/visibility of various safety features of a 5 star ANCAP rated vehicle (Peugeot 508)
[Special instruction:  Don’t $%@* it up!!]
3) Re-Create the damage effect of hail stones which impact of car body panels in a side show alley type experience

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