The BIG Big Mac

Art & Installations / Brand Assets / Large Scale Props and Models / Super-Sized models
CLIENT

McDonald’s

AGENCY

Eleven PR

BRIEF

Big Kahuna Imagineering’s brief was to replicate the famous Big Mac – Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun!  McDonald’s aim was to thank its farmers with a towering tribute – A giant Big Mac set atop a 6m elevated platform in the country town of Tamworth.

McDonald’s said “We’re incredibly excited to welcome the Down Under Big Big Mac to Tamworth. Agriculture is at the heart of our community with farmers taking great pride in supplying the tastiest and best produce. The Down Under Big Big Mac is a great way to say thanks to the farmers here in Tamworth and across the country who help keep Australian agriculture prosperous.”

It was a time-consuming process here flipping burgers!  We were “baking” giant buns right here in the workshop.  Just to give you an idea of the size of it – The sesame seeds were the size of a lighbulb!

See more making of in the BLOG
Watch Promo video
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