Toyota Interactive Display

Mechanical Interactives / Art & Installations
CLIENT

Toyota

AGENCY

George P Johnson

BRIEF

To create an experiential showcase to be based at the Toyota head office.  The interactive display was a business training tool to drive sales team knowledge such that common customer objections or inquiries related to new and emerging technologies could be explained through the analogies displayed.  E.g bike and motor to explain hybrid for 2 power sources or scales of justice to explain common perceived values against emisions values.

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