World No Tobacco Day – Pledge to Quit

Brand Assets / Super-Sized models
CLIENT

Nicabate

AGENCY

Naked Communications

BRIEF

To help convey Nicabate’s message on World No Tobacco Day.  We were to create a “Call to Action” prop that would help set an Australian record for the largest number of people pledging to quit smoking and capture the attention of passers by in Wynyard Park, Sydney.  Sculpted in polystyrene, fibgre-glassed and painted in 2-pack automotive paint.

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