Written in the sand…

AS the sun rose over Bondi Beach this morning, 9883 was written on the sand to symbolise the number of Australians expected to die from melanoma in the next five years…

With this in mind, the Cancer Institute NSW is urging Australians to wake up to the seriousness of skin cancer and adopt sun safe behaviours.

The team at Big Kahuna spent the wee balmy hours creating this message with Pretty Shady sun safe Tshirts, hats and Sunscreen bottles for this public awareness campaign for The Cancer Institute of NSW. Not only do they reiterate the number of deaths, but also the number of lives that could be saved if Australians adopt the Institute’s five step advice of slip, slop, slap, seek and slide.

Alecia Brooks, Portfolio Manager for Skin Cancer Prevention said,’9,883 predicted deaths over the next five years is a shocking figure. Melanoma can be fatal but it is mostly preventable and that’s the message we want Australians to take away from this today. It really is as simple as slipping on a shirt, slopping on sunscreen, slapping on a hat, seeking shade and sliding on a pair of sunglasses. Together, we can reduce this number, but Australians need to adopt these behaviours now.’’

Agency: Magnum & Co/Ensemble


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