Growing up in small coastal town, Simon wishes he had stories of being a precocious child whose need to know how things worked had him forever pulling things apart or whose brimming creativity saw him build ingenious furniture out of scraps. But alas, his formative years were really pretty average.
When it came time to knuckle down and embark on a career, Simon first tried his hand at computer science at Newcastle Uni. But, 18 months later, he was bored and uninspired. Switching to Industrial Design, Simon found his niche.
“I like the creativity of Industrial Design and that it’s quite a practical profession,” Simon said. “You have to make stuff that not only looks good but works as well.”
One day, not long out of Uni, Simon sat down with a directory of creative companies and sent out a “shitload” of CVs. That night, he got a call from Will Colhoun, Managing Director of Big Kahuna Imagineering, to see if he could work on a project. Although that first assignment never went ahead, Simon (still in Newcastle at the time) worked with Big Kahuna remotely for the next 6-7 months before making the move to Sydney and becoming BKI’s go-to designer.
Originally setting his sights on design consultant companies, Simon fell into the imagineering industry.
“It’s certainly not what I thought I’d get into,” Simon said. “It’s not really on the list of industries at a career fair. Generally, people don’t think about how things are made, but it’s fun and interesting. I’ve done a lot of shitty jobs but working for Big Kahuna I never wake up and go, ‘Ugh! I’ve got to go to work.’”
As Big Kahuna’s resident Designer, Simon helps our clients turn their imaginations into something that can be imagineered. From initial rendering and material selection to 3D fly-arounds and build implementation and revision, Simon’s role is a crucial one and, as he says, quite different from project to project.
“Imagineering is certainly suited to those with dynamic, focused attention cycles,” Simon said explaining that he enjoys being able to finish a giant shoe one day and then move onto a motorbike custom-laden with bespoke-mounted computers the next.
The typical path for an industrial designer is 9-10 months on a single product and a maze of red tape bureaucracy before finally seeing your design on the shelves. Big Kahuna’s industry provides almost instant creative gratification with quick turnarounds between a vast range of projects.
Simon’s favourite projects that come into the workshop are those that require a bit of design work and a little bit of creative freedom. Where his passion truly lies, however, is furniture design. The Eames Chair tattoo on his forearm serves as a constant reminder of his goal to one day exhibit his work in Milan.
One of the great things about Big Kahuna Imagineering is that it lends its facilities to staff to enhance their personal development and to accomplish their own personal challenges (artistically). Recently, Simon exhibited his work at WORKSHOPPED 2011, an event aimed at identifying great Australian design and bringing it to local and international attention, which is exactly what it’s doing for Simon. His Infinite Clock design was featured a few months after the exhibit in InsideOut Magazine’s What’s New section. Simon also showcased his Infinite Lamp at Melbourne Fringe Festival’s “Fringe Furniture” exhibit.
Likes: Sport, His Fiancée, and Furniture (chairs especially float his boat).
Dislikes: Getting up in the morning, polyurethane because it makes him itchy, and the way Jim says “cinema”.
Comments from the Peanut Gallery:
Will: Astoundingly perceptive in design, Simon seems to effortlessly gather modern, “in the Vogue-moment” references… and incorporate them to his graphical interpretations of a brief. The most annoying thing about working with Simon is, as a die-hard micro-manager, seeing that he has gone beyond the brief – then giving-off for the inefficiency represented – only to then realise that what he’s done is utterly on-ethos with the Big Kahuna way! We demand originality and inspiration of ourselves and are building our brand on this – applied to suggested requests, and Simon gets this. No matter where he came from, he defines “niche” here!
Steve: Simon! Simon! He’s our boy if he can’t do it, no one ….