It was a mammoth week for Big Kahuna Imagineering converting Bondi Icebergs’ 50-metre Olympic pool into one giant Jim Beam esky for the final part of the bourbon brand’s international TVC — and it’s not over yet!
Loading in more than 30 tonnes of materials including over 2,500 custom-fabricated and gang-moulded ice cubes as well as 31 cans of Jim Beam standing 2m-wide and 2.8m-tall down a winding path, over two balconies and down a flight of stairs… only to carry it all back up by hand less than 24 hours later… this was certainly a project of Titanic proportions!
B&T’s got the scoop on the $10 million campaign and gave BKI a much-appreciated mention for the part we played (still playing!), read all about it here…
Keep an eye here, we’ll be adding more photos and footage of the behind-the-scenes action (once we’ve recovered!)