Giant Jim Beam Esky at Bondi


Giant Jim Beam EskyIt was a mammoth week for Big Kahuna Imagineering converting Bondi Icebergs’ 50-metre Olympic pool into one giant Jim Beam esky for the final part of the bourbon brand’s international TVC — and it’s not over yet!

Loading in more than 30 tonnes of materials including over 2,500 custom-fabricated and gang-moulded ice cubes as well as 31 cans of Jim Beam standing 2m-wide and 2.8m-tall down a winding path, over two balconies and down a flight of stairs… only to carry it all back up by hand less than 24 hours later… this was certainly a project of Titanic proportions!

B&T’s got the scoop on the $10 million campaign and gave BKI a much-appreciated mention for the part we played (still playing!), read all about it here…

Keep an eye here, we’ll be adding more photos and footage of the behind-the-scenes action (once we’ve recovered!)

Giant Jim Beam Esky Big-Kahuna
Above: Will Colhoun, Managing Director of Big Kahuna Imagineering, directs final
dressing while John Sattler makes adjustments in the pool.
Above: Big Kahuna’s latest project; Jim Beam’s “biggest esky in the world” activation is part of a global ‘make history’ campaign.

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