Giant Logo for Warner Bros. Event

bki-wb-logo-3-copy

Client:  Warner Bros.
Creative Director:  Al Weekes
Brief:  3D model of the Warner Bros. logo for corporate event

wb logo

Wanting a glamorous ‘Jeff Koons’ style model of the iconic Warner Bros. logo, Creative Director Al Weekes came to Big Kahuna for a high-quality production.

The brief was to fabricate a 1-metre-tall, 3-dimensional WB logo to sit on the bar at a corporate cocktail party.  Some considerations included whether the logo would be flat or angled, how the connection between the “W” and “B” would be hidden, and how the very pointy bottom end of the logo would be installed so that the model could stand upright.

After hot-wire cutting the components from polystyrene, Big Kahuna hard-coated the elements in a strengthening epoxy and installed metal rods for structural support before painting the model with carefully-mixed, custom paint colours to complement the event’s overall theme.BKI-WB Logo-2a

As the project developed, the brief evolved from a highly-metallic, ‘Jeff Koons’ style finish to a more sparkly, glitter finish.  So the painting process Big Kahuna implemented was two part — first applying a matte colour, then spraying an even coat of clear, glitter.

Finally, the letters were spaced and supported by inconspicuous clear rods and the model was accompanied by a laser-cut steel base to give it ballast and stability.

The overall result was fantastic!