Agency: PLAY Communication
Brief: A people-powered cup spinner
Honda fell in love with an experiential idea for the Sydney Festival conceived by their digital agency, DT — who described the concept as: “Immersive volumetric persistence of vision people powered cup spinner,” now known as the HondaTrope (and affectionately known at Big Kahuna as “the cup spinner”).
Brought together by brand experience agency PLAY Communication, the HondaTrope is a cutting-edge experience using the latest digital and engineering technology which must be ridden to be fully understood.
The concept centres on a bespoke spinning cup, custom engineered from the ground up (cue: Big Kahuna Imagineering). Surrounded by 24 vertical LED light poles, festival patrons sit inside the cup and begin to spin around. Once they reach an optimal speed, the surrounding lights slowly reveal a hidden garden seen only by those inside the HondaTrope.
Positioned in the heart of the Honda Festival Garden in Hyde Park, the HondaTrope is based on the concept of anthropotropism, the principle that technologies work better when they respect the nature of the human body and mind. With padded seating for three, the cup is designed to enable festival patrons to share the joyful experience.
Honda Australia Director and General Manager of Sales and Marketing, Mr. Stephen Collins said the installation is an exciting addition to the Honda Festival Garden. “The HondaTrope is an innovative and creative installation that pushes the boundaries of engineering and technology and really demonstrates the power of clever thinking. The partnership with Honda and the Sydney Festival has resulted in creating a world-first experience that reflects what the festival is all about – creativity, art, and collaboration – but most of all, having fun.”
The HondaTrope was a highlight of the Honda Festival Garden during the 2013 Sydney Festival.