CLIENT
Unilever / Lipton Iced Tea Sparkling
AGENCY
5Senses
BRIEF
With the launch of Lipton Iced Tea Sparkling to the Australian market, the aim is to poke fun at the clichéd over-claims soft drinks make. Big Kahuna’s challenge was to design and build an over the top brand experience under the headline of: Lipton Ice Tea Sparkling will totally blow you away.