Client: FMCG Client
Agency: Ogilvy Impact
Brief: Create a team-building game around the art of paper planes

Big Kahuna Imagineering was recently brought in to help design a team-building game involving “aerogami” — the art of paper-plane making.

Now, with a Managing Director equipped with a Bachelor Degree in Aviation, this job was right up our alley!

The interactive game was to be part of a product knowledge training program for Ogilvy Impact’s leading FMCG client.

Big Kahuna designed two paper planes (one easy, one more advanced) and provided a box kit complete with instruction guides and the gear players would need to customise their own flying design (different weights of paper plus various accoutrements like tape, staplers, paper clips, and even little propellers).

As the kits had to be transported by plane to the Sunshine State, we used a bit of Big Kahuna ingenuity to customise an inflight service trolley to serve dual purposes — A) neatly store the aerogami boxes and B) serve as a transportation box.

To accompany the kits, Big Kahuna also customised a fold-out scoreboard branded with vinyl stickers for the overall competition.

Designed to communicate the company’s renewed focus on the product and bringing the consumer product experience to the center of everything they do, Ogilvy Impact worked with their client to develop an interactive, team based experience  that aligned with the core steps in their product journey.  The aerogami challenge was just one of several that the 150 participants competed in during the 3-hour product knowledge training program.

At the end of the overall experience, 95 percent of participants not only found the experience enjoyable and valuable but also said they felt confident in the company’s new marketing strategy.

Another high-flying project to soar out of the Big Kahuna workshop!