W Hotel Pineapple DJ Booth

CLIENT

W HOTEL BRISBANE / AZB CREATIVE

PRODUCT

Giant Disco Pineapple DJ Booth

BRIEF

As part of W Hotel’s “normal gets you nowhere” campaign, the request was for us to build a highly pimped out DJ booth in the shape of a giant disco pineapple that could be transported to venues along the eastern seaboard, led by a drag queen troupe to entertain large crowds of people.

W Hotels wanted to make a bold statement and have a party while doing it.  A Big Kahuna brief if ever there was one!