Client:  Salesforce
Agency:  George P Johnson
Brief:  Bespoke Exhibition Display

Last month Sydney hosted CeBit, the largest annual business exhibition in Australia attracting the biggest gathering of business technology professionals in the country.

BKI along with Harry the Hirer (rigging) and Staging Rentals (exhibition construction) as the main construction contractor realised George P Johnson’s exhibition for featured exhibitor, Salesforce — the enterprise cloud computing leader.

Using 22 giant, white weather balloons, Big Kahuna Imagineering reinterpreted the cloud that is central to the Salesforce logo and also a nod to the tech trend of “the cloud”.

Suspended from a 6-metre rig truss, the balloons were lit by LED lighting giving it a brilliant effect.  Flex cable ran up aluminum tubing from the balloon to the truss to secure the installation throughout the 3-day event.

The show floor was packed with specialists covering everything tech-related including the Cloud, data centres, Big Data, communications, financial technology, Security, mobility, Social Media and eGovernment.  But this looming installation hung over the Salesforce stand at CeBit like a beacon to expo attendees.