Client: Bundaberg
Agency: oOh! Media
Brief: Create realistic replicas of Bundaberg’s iconic barrels for a national promotional campaign
- Big Kahuna created 7 lightweight, transportable barrels to go on the road with Bundaberg
The barrel is the iconic symbol of Bundaberg Brewed Drinks. So much so, they built their famous tourist centre in the shape of a traditional barrel in 2005.
So, naturally, when Bundaberg took their promotional campaign on the road last year, they wanted to take their distinctive barrels with them. But faced with lugging bulky, wooden kegs all over Australia and New Zealand, Bundaberg knew the real thing would be far too cumbersome so oOh Media! came to BKI for a functional alternative on Bundaberg’s behalf.
- BKI rudimentary CAD drawing of Bundaberg barrrel design
The Bundaberg promotional barrels needed to be lightweight, transportable and as realistic as possible. First, Big Kahuna designed the barrel into three sections, nested within one of the parts for very compact transportation. Then to tick the ‘realistic’ and ‘lightweight’ boxes, BKI chose to reproduce the barrels in fibreglass from fibreglass moulds. The result was seven Bundaberg-branded barrels for oOh Media! that traveled around a healthy chunk of Australia and across ‘The Ditch’ equipping Bundaberg with high-fidelity, experiential marketing hardware that powerfully reinforces the brand.
