Client:  Telstra
Agency:  Louis&Co.
Brief:  On-set effects for “The Clever Australian” print and TVC campaign

Big Kahuna Imagineering was proud to be working with photographic and production company Louis&Co. on the behind-the-scenes effects for Telstra’s “The Clever Australian” print & TVC campaign.  Working closely with the Art Director, Jamie Morris, our job was to help achieve the final look of the composite image of Dr. Sam Prince — a 28-year-old Sydney doctor who established a charitable foundation that has built 15 schools around the world.

The Big Kahuna crew had to tap into our chemistry kits to concoct a palette of colours that had just the right level of transparency to produce the perfect glow when illuminated.  Once the palette was finalised, we custom pigmented gallons and gallons of each colour to be accurately diluted by the on-set team then funneled into huge drums for the crew to then carefully filled thousands of containers of various shapes and sizes and strategically placed them to serve as individual pixels that would produce the final image.

Big Kahuna also produced a hundred switched, LED lit, custom light harnesses to nicely support each colour fluid filled test tube in the foreground of the shot.

The success of such a shoot obviously relies on the vision to create it, but we’d like to think that facilitating Jamie Morris with some tech support helped make it possible!

Julian Wolkenstein was recognised for his photographic work on the campaign in The 2012 Annual Issue of Australian CREATIVE featuring 12 months of the best design, advertising, post production, production, illustration, animation, photography, sound and music plus digital and interactive work in Australia and New Zealand.  Well done, Julian!

Here’s the official “The Clever Australian” launch film with glimpses of the final result and how it was achieved…

[youtube http://www.youtube.com/watch?feature=player_embedded&v=nZmxB6xIcsA]