Jim Beam Australia
The Works
Convert the Bondi Icebergs’ 50-metre Olympic pool into one giant Jim Beam esky including 2,500 custom-fabricated and gang-moulded ice cubes & 33 giant cans of Jim Beam (2.8m high) for the bourbon brand’s international TVC. The challenge: 5 weeks to build, 36 hours to install & de-install.
Coke
Momentum Worldwide
Design and Build a 4.4-metre- tall, vacuum-formed, acrylic, scale models of the iconic buddy bottles for “Cash in Your Coke” promotion which aired on TV. Cash swirled around inside via a wind tunnel effect and provided the ‘game’ for punters to cash grab during the TV segment.
McDonald’s
Eleven PR
Big Kahuna Imagineering’s brief was to replicate the famous Big Mac – Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun! McDonald’s aim was to thank its farmers with a towering tribute – A giant Big Mac set atop a 6m elevated platform in the country town of Tamworth.
McDonald’s said “We’re incredibly excited to welcome the Down Under Big Big Mac to Tamworth. Agriculture is at the heart of our community with farmers taking great pride in supplying the tastiest and best produce. The Down Under Big Big Mac is a great way to say thanks to the farmers here in Tamworth and across the country who help keep Australian agriculture prosperous.”
It was a time-consuming process here flipping burgers! We were “baking” giant buns right here in the workshop. Just to give you an idea of the size of it – The sesame seeds were the size of a lightbulb!
Vodafone
Pocket Rocket Productions
Create a device to depict flash telecommunications messaging. Big Kahuna designed the device, a 6-ft tall x 2.5-ft thick hollow acrylic & polycarbonate REAL construction, internally lit via 12mm pitch LED strip lights. Translucent red 3M photographic film had a great real effect by tinting the surroundings. The trails were added in post.